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Olympics: The Good, The Unhealthy, The Ugly Of Social Media
There are seven new posts on Dressel's Instagram page since he arrived in Tokyo, three of that are paid advertisements from company sponsors. And yet Dressel insists he is "not posting anything" whereas he chases five gold medals. The swimmer says perusing social media is "energy that I do not need to be exerting."
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Manufacturers are reporting very optimistic outcomes with social media "stories." In a survey performed by Buffer, firms reported the next levels of effectiveness for this advertising and marketing method (Buffer): - 35% discovered story advertising and marketing "somewhat efficient."
- 34.6% of respondents were "uncertain" about the effectiveness of story marketing.
- 22.6% felt that story advertising was "very effective."
- 5.8% mentioned that story advertising and marketing was "somewhat ineffective."
- 1.9% reported that their story marketing efforts had been very ineffective.
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